BRAND BOOK / EDITION 02
Rep & Range.
Strength for everyday life. A fitness publication and practical toolkit for adults building a sustainable training routine.
TRAIN · FUEL · REPEATPOSITIONING
A useful next step.
For adults who want training and food to fit real life. Practical, progressive and evidence-aware. Never a transformation promise or a body-shaming challenge.
NAME & DOMAIN
Repetition. Movement. Possibility.
Rep refers to the repeatable action; range refers to movement and the room to adapt. Registered domain: repandrange.com. Purchased by the owner on 8 September 2026. No trademark clearance is implied.
COLOUR SYSTEM
#192221#D6F34D#F8F8F3#627325#D5DAD0TYPOGRAPHY
Barlow Condensed.
Large, direct display headlines with tight leading. Manrope carries readable body copy and forms. IBM Plex Mono is reserved for indices, measurements and compact labels. Fonts are served locally by the site build.
WORDMARK & MARK
Forward, without fuss.
Three slanted bars echo a repetition log. Use the complete wordmark in the header, the bars alone for small marks. Keep clear space at least the width of the bar group; do not add gradients, badges or a registration symbol.
Download SVG wordmark ↗Download SVG mark ↗
IMAGERY
Tactile. Quiet. Capable.
Directional daylight, rubber, brushed metal and concrete. Modest equipment and everyday meals. Show genuine use evidence when testing products; identify generated editorial scenes. Never fabricated transformations or unrealistic anatomy.
VOICE
Clear guidance.
Room for a person.
“Start with the days you have.” “Leave a few good repetitions in reserve.” “This estimate depends on your activity assumption.” Avoid “shred”, “clean eating”, “guilt-free”, guaranteed results and invented clinical authority.
INTERFACE
Readable by design.
Fine rules, squared controls, generous spacing and restrained movement. Keep body copy at 16 px, controls at least 44 px high, visible keyboard focus and reduced-motion support. Dark result panels separate estimates from editable inputs.
STRUCTURE
Learn. Plan. Record.
Workouts and the movement atlas connect to a four-week planner. Nutrition connects sample menus to calculators. Supplement evidence links to primary sources. Every guide has a clear next step and a place in the hierarchy.
Download identity specification ↗