{
  "name": "Rep & Range",
  "domain": "repandrange.com",
  "promise": "Strength for everyday life.",
  "position": "An independent training publication for adults building a repeatable routine. Workouts, food explanations and useful tools belong to one practical editorial system.",
  "colours": {
    "Paper": "#F8F8F3",
    "Training ink": "#192221",
    "Acid": "#D6F34D",
    "Mist": "#E9EDE3",
    "Field green": "#627325"
  },
  "fonts": [
    "Barlow Condensed",
    "Manrope",
    "IBM Plex Mono"
  ],
  "rationale": "Rep is the repeatable action. Range is movement and room to adapt. Together they describe a publication that respects different schedules, equipment and starting points.",
  "domainStatus": "Purchased by the owner on 8 September 2026. The domain is repandrange.com. Registration is not trademark clearance.",
  "logoRules": [
    "Use the supplied complete wordmark with its three slanted repetition bars.",
    "Keep clear space at least the width of the bar group.",
    "Use the compact mark when the complete name becomes too small.",
    "Do not add transformation badges, credentials, registration symbols, gradients or shadows."
  ],
  "voice": [
    "Start with the days you have. Explain one useful next step.",
    "Use food descriptions without moral labels or body-shaming language.",
    "Distinguish a measured observation, a formula estimate and an editorial example.",
    "Avoid guaranteed transformations, universal intake targets and invented clinical authority."
  ],
  "layout": "Oversized condensed headlines, asymmetrical editorial sections and a tactile gym palette. Acid green emphasizes a decision or result. Fine rules and squared controls organize practical work; the calculators and planner remain easy to reach.",
  "components": [
    "Readable body text, persistent labels, explicit metric or imperial units.",
    "Buttons at least 44 px high, visible focus and usable mobile navigation.",
    "Calculator results show assumptions, boundaries and original sources.",
    "Articles connect to a parent field guide, a practical tool and related reading.",
    "Use restrained transitions with reduced-motion support."
  ],
  "photo": "Directional daylight on rubber, concrete, brushed metal and modest training equipment. Food scenes use a consistent neutral tabletop. Generated editorial photographs carry captions; they do not document product testing or demonstrate safe exercise technique.",
  "evidence": "Use original research, manufacturer instructions and official evidence summaries. Credit real contributors for verified work. Editorial desks are organizational bylines, not fictional clinicians. Muscle maps are simplified educational roles, not scans or measured activation."
}